The creative approach not only aimed to raise awareness about mental health but also sought to foster empathy and understanding within the community, encouraging open conversations and support for those affected by depression.
This campaign involved executing a professional photo session that uniquely highlighted the issue of depression. The photographs were crafted to portray the deep emotional struggles and nuanced experiences of individuals living with this condition. By capturing these moments in an unconventional and poignant manner, the campaign aimed to shed light on the often unseen and misunderstood aspects of depression.
